Four exhibitions on the same stage, share resources, and jointly explore trend culture
Aug 25,2023 Dreamhouse
In recent years, the trendy and collectible toy industry has developed rapidly, forming a relatively complete industrial chain. Today, the trendy toy industry has become a global industry, not only meeting the needs of consumers, but also a manifestation of cultural value. Under the trend of globalization, the trendy play industry has shown more and more diverse characteristics, bringing more surprises and fun to consumers around the world.
In this context, from October 17 to 19, 2023, CTE China Toy Fair will return to Shanghai New International Expo Center. At this exhibition, trendy and collectible toys will be independently exhibited for the first time. The 12,500-square-meter super-large exhibition hall will bring together more than 360 well-known brands from 200 outstanding trendy toy companies around the world. Offices, models, mechas, sculptures, cards, dolls, food toys, soft peripherals and many other categories, focusing on displaying pioneering creativity and fashion trends in the field of trendy toys, creating a unique exhibition experience, showing the diverse charm of the industry, and exploring for brands. Breakthrough opportunities.
The popular IP is here - creating an immersive blind box experience
In recent years, the blind box, which combines design sense, cuteness and popular elements, has been deeply loved and sought after by "big children", showing strong innovation vitality and cultural influence. The 2023 CTE China Toy Fair & Trendy Play Exhibition gathers well-known brands in this field: Bubble Mart, 52TOYS, TOPTOY, Looking for Unicorns, Reading Good Things, Chaosheng Animation, Micron Station, etc. will bring their popular IP products to the show, for the majority of players Create an immersive blind box experience.
A lot of high-quality genuine figures ----- gather the latest design achievements in the industry
With the development and growth of the animation industry, in recent years, the figurine market has continued to expand, promoting economic growth and at the same time driving innovation and technological progress in related industries. As an important form of expression of trendy play culture, hand-made products will be mainly exhibited at this CTE China Toy Fair & Trendy Play Exhibition. Bubble Mart, Bandai, Aofei, GoodSmile, Kotobukiya, TNT SPACE, Looking for Unicorns, Zhongdong Animation, Chengshi Toys, Soap Studio, MegaHouse... and other popular brands in the market will exhibit their representative products at the exhibition , showcasing the latest design achievements in the figure field, leading the new trend of the industry.
The category of mechs is gaining momentum - original products such as Gundam and Modonghe are unveiled
With the rapid rise of domestic trendy toy brands, the category of mecha models that entrust male romantic plots, based on Chinese culture, focuses on the development of original design model products of Guochao, which has won the love of many fans. Popular mecha brands such as Transformers, Gundam, Motorcore, Dark Source, Innovation Point, and Jiyi Culture will jointly appear at the 2023 CTE China Toy Fair & Trendy Play Exhibition, and bring their original mecha models to showcase this emerging The development direction of the category has helped the mech track to mature.
The army of model play is coming----the top-ranking models of various categories gather
The boundaries of the trendy toy industry continue to expand. Models with the theme of cars and trains have become trendy artworks with great collection value due to their exquisite and delicate features, and interlocking products have added fun. In order to reflect the cutting-edge trend of this track, this exhibition brings together various models, including Pinku, Yimo, Tengrui, etc., which are mainly assembled, and Sims, Shunlin, Willie, Amalgam, Tuoyi, etc., who are famous for their car models. , as well as the representative brand of train models, such as Million City, etc., through the concentrated exhibition of classic products and cutting-edge IP creative products, it fully demonstrates the new achievements of trendy game territory expansion.
The Collision of Cards and Trends--Further Expansion of Industry Boundaries
In recent years, the popularity of cards has continued to remain high. Card companies have given full play to their innovation capabilities and enriched card types and competition methods on the basis of the original gameplay, further expanding the value of card collections. Focusing on this hotspot, 2023CTE China Toys Fair & Trendy Play Show encourages industry innovation and gathers pioneering forces in the card field, such as Wizards of the Coast, Card Game, Collecting Card Club, Pokémon and other advanced brands to showcase different types of original cards Products, release the charm of card culture, and further refresh the imagination of the industry and market.
Emerging categories such as cotton dolls are unveiled - a comprehensive display of new trends
In addition to the above categories, niche categories such as cotton dolls, statues, soft peripherals, and food toys have rapidly emerged from the circle in recent years. This year's CTE China Toy Fair & Trendy Toys Exhibition also included cotton dolls, food toys, sculptures, and soft peripherals. , popular cotton doll products such as Keer, Debisheng, NAYANAYA, Rua Wabar, etc., popular statue products such as Bandai and other brands, such as Yuewenhaowu, and Beast Kingdom, will be exhibited in a concentrated manner, showing new trends in an all-round way, and serving the brand Development provides new ideas and new opportunities.
Four exhibitions share cross-border resources on the same stage-jointly explore the infinite possibilities of trendy play tracks
From October 17th to 19th, CLE China Licensing Exhibition, CKE China Baby Products Exhibition, and CPE China Preschool Education Exhibition will also be held at the same time. The exhibition area will reach 23W square meters. 2500+ exhibitors at home and abroad will bring 2200+ genuine IP and 5000+ brands , 50W+ products participated in the exhibition, gathered 10W+ professional audiences, 300+ media inside and outside the industry jointly communicated, four exhibitions were on the same stage, shared cross-border resources, promoted breaking walls and breaking circles, and built a platform for more fields to collide with trendy game innovation, and jointly explore trends The infinite possibilities of culture.